About
Founder of Super + Fun, a social funware company.
Creative Director for The Electric Sheep Company, an Emmy award-winning virtual worlds and social games media company.
Social Design & Creative Direction
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Gabe Zichermann’s funware for (non)profits.
This Farmville promotion grew Bing’s Facebook fan page from 100K fans to over 500K fans in the 24 hours the campaign ran. Singing up for a fan page is an easy way to get virtual currency compared to entering a credit card or participating in an offers program.
This caught my eye today from an Inside Social Games post titled, Social Games Plant the Seed for Growing Online Communities:
According to WoW statistics, the average user spends 22.7 hours per week playing the game. Contrast that with a recent PopCap study, which showed that only 12 percent of social gamers are addicted enough spend 10 or more hours per week gaming. But WoW has about 12 million players, while FarmVille alone has 83 million monthly active users.
WoW’s 12M players pay them $14.99 a month while Farmville’s average revenue per user is probably closer to $1.50. That puts World of Warcraft around $180M/mo and Farmville near $125M/mo.
