Twitter Emerges As A Viable Direct Marketing Channel [for musicians]
“Considering I started bringing bands online in the early 90s and remember it taking 5+ years to collect more than 100K email addresses, this is a pretty impressive feat of modern technology and critical mass around social tools IMHO.”
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“In the first day of release, Twitter lead the traffic drivers to the Jimmy Eat World site, with more than 22% of all traffic coming straight outta Twitterland. Twitter was third as a driver of revenue, though, driving just over 20% of all sales. Still, with the large number of people reached, and email a smaller percentage of total sales in this campaign than we see on average, it’s very reasonable to conclude that Twitter was a meaningful driver of incremental revenue in this case, and there’s no question they proved you can do much better with Twitter than I led the crowd in Nashville to believe just a couple weeks previous.”
