Artist Managers Must Understand Their Role Is Now Business Development
by George Howard
I had an interesting conversation with Lauren Markow, which helped me come to terms with something I’ve been wrestling with for a while.
Like everything else in the music business, the role of the artist manager is changing. In the good old days (you know, a year or so ago), artist managers largely concerned themselves with helping the artists with whom they worked get record deals, and then - post deal - acting as a liaison between the label and the band.
This is, of course, a radical oversimplification, and certainly neither getting an artist a deal or working with a label is an easy job. However, this was, for at least the majority of artist managers, their role.
