The Real Reach of Growing Gaming Consumption
Playing with friends
Another Activision hit, “Guitar Hero III: Legends of Rock,” has sold more than 5.29 million copies in the U.S. But thanks to the mass-market appeal of the game and its two-player nature, its reach is actually 2.7 times that total: Gameasure shows that 14.13 million people have played the music-rhythm game. And Microsoft’s “Halo 3,” the top-selling game of 2007, reached far more than the nearly 5 million people who bought it in the U.S. Gameasure reports that more than 12.2 million gamers played “Halo 3,” which has a huge online following.
