Before The Singularity: How 'Avatar' may predict the future of virtual worlds
“What we were doing, virtual production in a virtual world, right now it’s at a business to business level,” said Jon Landau, the producer of “Avatar.” “Ultimately, it’s going to be at a consumer level. People (will) go in and record their stories and present their stories, just like they do (now) with YouTube. Virtual worlds are another avenue for people to be creative and tell stories.”
