Safer Driving Through Gaming
GreenRoad is applying very simple game mechanics to make people safer drivers. Like the Prius’ game mechanics teach people to be more fuel efficient drivers, GreenRoad teaches people to be safer drivers.
The GreenRoad system looks simple from the outside: There’s a two-inch device on the dashboard that starts the day with a green light. If a driver brakes hard, swerves or turns recklessly, the light turns yellow. If the driver continues to drive erratically the light stays yellow. If it gets worse the light turns red. That’s it. But like a lot of apparently simple ideas, there’s a lot more going on under the hood.
