The Cost Of Facebook Games
There is a great piece in the SocialTimes on The Economics of Facebook Games. The costs of building facebook games is insightful and in line with what I’m seeing.
One of the most interesting statistics disclosed by John Pleasants was the cost of developing games. According to Pleasants, the average game costs between $100,000 and $300,000 to produce. When asked about the total cost of marketing the game, he stated that it wasn’t included and that the marketing budget is often upwards of 50 percent of the cost of developing the game. For games that become hits, marketing budgets can skyrocket into the millions as the game grows over months.
