Tumblr: Chris Carella

Just a rumor… but if true …. underlines all things wrong with the Music Entertainment business. (Update: Not rumor, completely fabricated and still fun).

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“If you’ve ever heard these guys live,” says the executive, who declined to go on the record because he’s not authorized to speak to the press**, “it’s pretty clear singing isn’t necessarily their strong suit.” Their vocals, he points out, are electronically “enhanced” in the studio, “and it’d be just as easy to make two brothers sound as good — or as bad — as the three brothers sound now. It’s just a matter of twiddling some dials.” The real brand strength of the Jonas Brothers, notes the source, “is their cuteness — but, let’s face it, they’re not all equally cute.” As for their concert tours, “It’s all a blur anyway — it’s mostly about the light show — and the remaining two brothers probably can just jump around the stage more to compensate.”