Study: pirates biggest music buyers. Labels: yeah, right
“However, when it comes to P2P, it seems that those who wave the pirate flag are the most click-happy on services like the iTunes Store and Amazon MP3. BI said that those who said they download illegal music for “free” bought ten times as much legal music as those who never download music illegally. “The most surprising is that the proportion of paid download is so high,” the Google-translated Audun Molde from the Norwegian School of Management told Aftenposten.
Record label EMI doesn’t quite buy into BI’s stats, though. EMI’s Bjørn Rogstad told Aftenposten that the results make it seem like free downloads stimulate pay downloads, but there’s no way to know for sure. “There is one thing we are not going away, and it is the consumption of music increases, while revenue declines. It can not be explained in any way other than that the illegal downloading is over the legal sale of music,” Rogstad said.”
